Bridge
2023 | Branding & Advertising
Brand
Bridge
Source
School Project
Team
Chantelle Wong, Chiao An Chung, Meiyi Fang
Task
Concept Development, Copywriting, Design
Background
Bridge is a brand dedicated to connecting generations by fostering meaningful relationships between Gen Z and the elderly. In today’s fast-paced world, generational gaps often lead to misunderstandings and missed opportunities for connection. Bridge aims to break these barriers by creating shared experiences celebrating passions, wisdom, and creativity across ages.
Insight
Older generations possess a wealth of knowledge and stories, while Gen Z seeks mentorship, inspiration, and meaningful interactions. However, modern society rarely creates natural spaces for these connections to form. Both generations share interests, but these opportunities are lost without a bridge to unite them.
Idea
"Passion Never Ages" is a multi-channel campaign that brings different generations together through shared hobbies, storytelling, and creative expression. Through interactive experiences like mall pop-ups, immersive ads in public spaces, and digital engagement, the campaign challenges age stereotypes and highlights the beauty of intergenerational connections.
Bridge: Connecting Generations through Shared Interests
Bridge is a company that believes in the power of intergenerational relationships to enrich lives. We provide a platform where elders can share their wisdom, experiences, and passions with the youth, while the younger generation gains valuable insights and mentorship from their older counterparts. By fostering understanding and shared experiences, we aim to create a stronger, more harmonious society—where the wisdom of the past meets the promise of the future.
Brand Identity Design
- Business Slogan: "Passion Never Ages"
- Target Audience: Both the elderly and Gen Z in Toronto.
- Typeface: Gliker Blod Extra Expanded, Jura Semibold
Mall Pop-Up
A collaborative art space where both young and elderly participants showcase their creativity, demonstrating how passions transcend age.
Underwater Advertising
A playful poolside message that catches the attention of Gen Z swimmers, encouraging them to "dive into" meaningful relationships.
Bus & TTC Ads
A mix of literature-inspired subway ads and graffiti-style bus visuals that make intergenerational bonding relevant in everyday life.
Instagram & Newspaper Ads
Crossword puzzles for older audiences and social media content for younger ones, using different mediums to connect both generations.
By meeting people where they are—whether in a mall, on social media, or in a newspaper—Bridge transforms everyday moments into opportunities for lasting connections.
