At Speedy, You're a Somebody!
2024 | Advertising
Brand
Speedy Auto Service
Source
School Project
Team
Chiao An Chung, Destiny Miller, Grayson, Stephanie Lee
Task
Animation, Art Director, Concept Development
Background
Speedy Auto Service is a trusted brand known for its fast and reliable car repairs. What sets them apart is their commitment to providing a personalized experience for every customer, treating them as individuals, not just another car repair job.
Insight
Car troubles can be incredibly stressful, especially when compounded by other unexpected issues. Customers don’t just want their car fixed quickly—they want to feel valued and cared for during these frustrating moments.
Idea
The advertisement "At Speedy, You're a Somebody" tells the story of a father and daughter facing car trouble during their daily life. While the mechanic efficiently handles the car repair, he notices the customer's daughter has lost her doll and takes the time to return it to her. This thoughtful gesture highlights Speedy Auto Service’s commitment to not only fixing cars quickly but also showing genuine care for customers’ emotions, with attention to the little details that make each visit feel special.
Character Design
Storyboard
